Bangsaen Gallery is a festival that serves as a medium for connecting artistic expressions through the ideas of artists and designers to the people in the region. It also aims to establish an environmental community system, bridging the gap between the public and private sectors, entrepreneurs, creative professionals, cultural and local communities in the Eastern region of Thailand. The goal is to elevate the Eastern region into a creative area and enhance the value of various creative works, thus generating Soft Power in the region through art and design. Consequently, this leads to the creation of new and diverse tourism trends by organizing annual events or festivals that showcase new man-made attractions, promoting the tourism industry. Additionally, it revitalizes the spirit and improves the quality of life for the people in the area and society as a whole through art and design.